What is digital marketing

Digital marketing solves that problem by bringing offerings directly to the consumers who actually need them. Thanks to data collection, companies are able to predict what you might be in the market for, from a new apartment to affordable workout gear. That data, paired with the many platforms of the online world, gives digital marketing another edge: the ability to meet their exact audience right where they are.

Most digital marketers specialize in one area of the field. This is just a small sample of the digital marketing careers available to you. Take a look at these brief job descriptions to see if any of them are a good fit for your interests and skills. As search engine algorithms grow more complex, this role is becoming more technical and data-driven, according to Edwards. Social media managers may also be responsible for the development of targeted ads that raise awareness of their brand to users who may not follow them yet.

Strong visuals are a key part of digital marketing. Creative graphic designers are needed to create eye-catching images for videos, infographics, blog posts and social media posts. Some designers even create and oversee entire visual brand strategies. Videos that inform and entertain are a key aspect of many digital marketing plans.

Video teams can include many roles, like producers, video editors, scriptwriters and videographers. Videographers bring together the creative eye of capturing a professional, on-brand video with the technical skills required to make it happen. Digital content comes in many forms, such as blog posts, infographics, videos, social media posts and podcasts. Content marketers are the creative minds behind all of these forms of media.

Paid digital advertising specialists are the pros behind those targeted ads that find you right when you need them. They use data to make smart decisions about creating and targeting ads to the perfect audience—and staying on budget in the process.

You may also encounter the work of these digital marketers while streaming music, watching YouTube videos or searching for more information on a topic.

So, what does a digital marketer do? Digital marketing ROI involves much more than the up-front payback of standard banner ads, organic content marketing is also a major player in the digital marketing space. Digital marketing reaches customers beyond advertisements. Digital marketing drives content marketing. Digital marketing is vital for SEO. The first organic search results on Google account for Step 1: Identify and segment your audiences.

Today buyers expect a personalized experience across every touchpoint. To do this, you must understand their demographic, firmographic, and technographic attributes as well as how to address their questions and pain points. Step 2: Establish goals and measurement strategy. Use audience information to determine personas and get a clear view of their sales journey to establish your goals and measurement strategy.

Step 3: Set up your adtech and channels. Step 4: Launch and optimize. Digital marketing can be used for acquisition, nurturing, building customer loyalty, and branding. Review metrics regularly, so you can know where you are excelling and where you need work to become a leader in this high-impact, high-demand space.

Digital Marketing Learn about key trends and build your own digital marketing strategy to optimize advertising through online channels such as search engines, websites, social media, email, and mobile apps. Download Guide. Digital Marketing. For example, an SEO specialist will understand all aspects of SEO, including the know-how to drive organic traffic, identify and evaluate high-quality content, and make competitor analyses.

On the other hand, a social media manager will devise a social media strategy in line with the identity of the brand, define a communication style and a content strategy, create and adapt the content for each social media network, and stay up-to-date on the latest digital marketing trends.

Now, as you are well versed with the understanding of what is digital marketing, its type, benefits, roles, and responsibilities let's have a look at the difference between inbound marketing and digital marketing. Inbound marketing is a form of marketing that can apply to digital or traditional marketing. Inbound functions like a magnet. The marketer provides content that is attractive to the intended audience, and the audience finds it of their own accord. Digital marketing can be inbound or not.

Digital marketing never stands still. Even more established areas like SEO continue to shift year by year, and digital marketers must never stop learning. I believe you would have understood what is digital marketing, how does it work, and the type of digital marketing.

We offer more than 40 hours of lessons via video, online mentoring sessions, and exam preparation for the most widely-recognized certifications in the field. Our Digital Marketing tutorial will help you to understand the basics of digital marketing. Jump-start your career in this fascinating field today! Lesson 1 of 11 By Simplilearn Last updated on Sep 18, Previous Next.

Your strategy always needs to be geared toward your own customer base, whether you're B2B or B2C. There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking.

Today, the most important elements to consider when optimizing a web page include:. The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

In SEO, there's no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly , so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments accordingly. SEO is a major factor in content marketing , a strategy based on the distribution of relevant and valuable content to a target audience. As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers.

But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material. Content marketing matters , and there are plenty of stats to prove it:.

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook , Twitter, and Instagram , with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. Social media marketing offers built-in engagement metrics , which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys.

It all depends on your company's goals. To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others. Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it. How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page , also known as a SERP, the engine fills the spot with what is essentially an instant auction.

An algorithm prioritizes each available ad based on a number of factors , including:. Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office. Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is doing.

Affiliate marketing lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.