But integrative care is becoming more and more mainstream. Changing the environment where patients are treated is crucial to making that leap. Stress counters healing efforts. The lobby floors will be made from white oak that was milled in Wisconsin and finished with VOC-free wax. Stone, cork, and large-scale photographs of Minnesota landscapes will create a spa-like vibe. Friedrichsdorf uses forward-thinking therapies to treat pain patients such as Danny Protas. Photo by David Bowman.
The new clinic will also be bigger— with nine treatment rooms, where the old clinic had two. Friedrichsdorf hopes to more than double the 1, annual patient visits his department currently averages another 1, if you count physical therapy and put an end to the waiting list for care. Each room is designed to appeal to a different age group.
Friedrichsdorf had the vision. Rechelbacher knew the architect. He was excited about the imagery, the fancifulness of it. While the clinic does include a few Horst-style embellishments—the artwork, the lighting—Udris says the fundamental structure is not that much more costly than a traditional clinic.
And even the staff area of the new pain clinic has been reimagined. It will look more like an ad agency than a medical office, with high ceilings, large common areas, hammocks, and a modern kitchen area.
We want this to become the standard. Shortly before losing his battle against pancreatic cancer in February, Horst Rechelbacher penned a letter to the planet that is posted on the website of Intelligent Nutrients, his next generation of Aveda. I want to tell the world: buy certified organic whenever possible.
It will heal everyone and everything. Intelligent Nutrients is the next frontier: certified organic beauty products, made with sustainable ingredients and practices—hair spray safe enough to drink, made without harming the environment. Soon after his cancer diagnosis more than two years ago, Rechelbacher turned the company over to his wife, Kiran Stordalen, and daughter from his first marriage, Nicole Thomas-Rechelbacher.
He stayed closely involved, but began preparing them to carry on without him. Both had worked by his side at Aveda. But we understand the direction, and how to be relevant in the future.
Although Intelligent Nutrients products are sold at hundreds of salons and boutiques around the world, including the Intelligent Nutrients flagship store at Mall of America, the company is still relatively underground, with a niche following. Rechelbacher was famous for pursuing 10 ideas at once—constantly testing products in his labs at work and home.
Rechelbacher was one of three original founders of Business for Social Responsibility, which promotes the idea that businesses have the greatest responsibility and opportunity to provide sustainability to all living speciesOther notable achievements include:. Rechelbacher was a mentor to many, including Eufora co-founder Don Bewley, who worked with Rechelbacher at Aveda early in his career, and still considers Horst to be a major influence on how he continues to conduct business today.
Says Bewley, "There are people who come into your life who change things. Horst was one of those people. He changed the way we thought about the industry and introduced ideas and concepts of sustainability and natural-based products long before they became popular. To this day his contributions are at the forefront of product innovation.
He had a higher standard and held everyone around him to that higher standard as well. Horst would invite his industry friends to his spa at oceaola where we did Yoga, ate macrobiotic food and experienced life the 'Horst way.
This industry is better because of his leadership. Some thought him to be tough and uncompromising, but I saw a man with a clear mission and vision and was drawn to his true quest for excellence. I will forever be grateful for the opportunity I had to work with and know Horst. He made 'thinking green' cool, gave an image and built a household name product line.
Thanks for the inspiration… rest in peace. Horst was the guest artist. There were about 10 people there — and he was amazing! I think this was my first encounter with him.
I had never met anyone so passionate. His message was about how we bring the beauty out in our guests from the inside out. He would talk about natural beauty and how it relates to the beauty in the world. I was so touched by his message that when I opened my first salon in , Aveda was the product of choice as it still is today in our 3 Aveda Lifestyle locations. He had just opened his art studio and we went to the opening. It was beautiful… the aromas were bursting out of the building and it was perfect!
Horst changed the world we live in and the way we look at and create beauty. His legacy will live on! President of arteasecolors, Gerd Hoher , stated, "Growing up in the same place as Horst, I shared some of the same visions and passions.
Horst Rechelbacher followed his dream. His passion for people, hair and everything that revolves around it, was an inspiration for all of us that work and love this industry. There are no borders. His success speaks for itself. I was surrounded by icons I had heard of for many years, but was about to meet the greatest one yet. He looked up at me and said: 'You obviously know what great is. We should work together making scissors.
I developed a scissor for him called the 'Silver Star,' now a keepsake for all Aveda followers lucky enough to own them. I loved the focus on excellence that Horst brought to our industry and appreciated that he always looked through the eyes of the hairdresser first. I will remember him fondly and with deep respect. Heaven is certainly a greener place.
John Kaytaz of JKS International Hair Care Products says, "Horst will be remembered as bringing multi-background, individually-owned salons together under one vision umbrella , which no other entity has achieved… [Through his] product vision, [and] concept salon including tools for the professional he has created and kept the same structure [from the 's] until now.
Horst and his team have definitely put a signature [on the] last 20 years. Your Bag. Your Bag Is Empty. Keep Shopping.
Find I-N Wholesale. Blog Sustainability. I-N Reimagined. Skin Care Quiz Discover. Salon Find I-N Wholesale. A legacy: Horst Rechelbacher. As a salon owner and world-famous hairdresser, Horst was the first to see the ill health effects beauty products had on stylists.
With no safe alternatives, he introduced the concepts of plant-based products, aromatherapy and environmental impact into the world of beauty.
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